About Us

 

I'm Keith Moss, the founder and CEO of Knowledge Matters. Today, I invite you on a journey not just through the story of our brand but a tale that began with my own personal transformation. Stay with me, and you'll discover the heart and soul of “Knowledge Matters.”


Growing up, I was passionately dedicated to basketball and held the dream of playing professionally in the NBA. I dedicated countless hours to the sport, played for my high school's junior varsity team, and aspired to represent my school with pride. However, things took an unexpected turn when the school administration decided to prioritize profits over the development of young talents like myself.


In my junior year, the coach I had worked with for years was let go, and a new coach took over the program. The new coach had a different vision, one that didn't include me on the varsity team. Despite my dedication, he made it clear that I wouldn't get the chance to step on the varsity floor.


Disheartened by this setback, I set my sights on college, believing that my basketball dreams might find a new home there. I attended tryouts at multiple colleges, but I couldn't secure a spot on any of their teams. It was a challenging period that left me feeling defeated and uncertain about my future.


Then, in 2018, my life took a profound turn when my father introduced me to "Hidden Colors," a documentary by Tariq Nasheed. As I delved into this eye-opening journey through African history and culture, a fire was ignited within me. I realized that there was a critical void in our education system – the absence of Black history and culture in our classrooms.


This revelation became the driving force behind Knowledge Matters. I recognized that knowledge itself has immense power, and it's our responsibility to ensure that every child has access to their history and culture within the classroom.


Knowledge Matters is more than just a brand; it's a movement. It's a commitment to rewriting the narrative of education, putting Black history at the forefront, and instilling in every child the belief that they are more than just athletes; they are inheritors of a rich legacy of knowledge, resilience, and boundless potential.


So, as the CEO of Knowledge Matters, I invite you to join us in our mission to make sure that Black history matters in our schools and to be part of a movement that empowers educators, teachers, parents, and children. Together, we will reshape the future of education, where knowledge truly matters for all.