About Us

 

"Knowledge Matters" is a Christian clothing brand empowering and embracing the youth through fashion. My name is Keith Moss and I’m the founder of this brand which is much more than just clothing. It's a movement to inspire and educate the next generation.

My story began with dreams of playing in the NBA. I played junior varsity basketball for my high school during my freshman, sophomore and junior year aiming to make the varsity team. The coach who believed in me was fired and a new coach was brought in. In my senior year the new coach told me, "You'll never play a varsity game." I was heartbroken. I wanted to keep my dream alive by playing in college. I tried out for multiple junior college basketball teams, but I didn’t make the cut. During that time my father impacted my life by telling me that I'm more than an athlete and that there is more to life than just basketball.

During my early college years, my father started introducing me to important figures in black history that I was never taught in school. He taught me about Malcolm X and his speech “The Ballot or the Bullet” emphasizing the importance of supporting black businesses. He also introduced me to Marcus Garvey, and the significance of the Pan-African flag. Additionally he taught me about Juneteenth before it became a national holiday.

In 2018 my father introduced me to a documentary called Hidden Colors by Tariq Nasheed and other historians. After watching it, a fire sparked in me to make a change.

I went to my dad and said:

Me: Dad, I want to start a movement. How can I keep this going and share it with others?

Dad: Why don't you start a clothing brand?

Me: Dad, what about the youth? What about my future kids?

       What about the youth coming up after me ?

        I don't want them to experience the same thing I went through.

That's how "Knowledge Matters" was born.

"Knowledge Matters" is about more than just fashion. We are on a mission to use clothing as a tool for education, making learning cool and accessible. When you wear "Knowledge Matters" you're not just wearing a brand; you're part of a movement to bring "Black History" and education to the forefront. Our mission is to make sure black history is recognized and celebrated every day of the year because "Black History is American History."