Welcome to Knowledge Matters, where every stitch tells a story and every garment carries a message of empowerment, education, and cultural pride. I'm Keith Moss, the founder and CEO of Knowledge Matters, and I invite you to explore the heart and soul behind our brand.

Our Journey

Knowledge Matters wasn't just born out of a desire to create stylish clothing; it emerged from a personal journey of transformation. Growing up with dreams of a basketball career, my path took an unexpected turn, leading me to a profound revelation in 2018. Introduced to "Hidden Colors," a documentary that delves into the rich tapestry of African history and culture, I realized the critical void in our education system – the absence of Black history and culture in our classrooms.

The Inspiration

This realization became the driving force behind Knowledge Matters. I recognized that knowledge itself has immense power, and it's our responsibility to ensure that every child has access to their history and culture within the classroom. Our brand is a testament to the belief that education goes beyond textbooks; it's a celebration of heritage, resilience, and boundless potential.

More Than a Brand

Knowledge Matters is more than just a brand; it's a movement. It's a commitment to rewriting the narrative of education, putting Black history at the forefront, and instilling in every child the belief that they are inheritors of a rich legacy of knowledge. Through our clothing, we aim to inspire and educate, fostering a sense of pride and identity.

Our Mission

Our mission is clear: to make sure that Black history matters in our schools and beyond. Knowledge Matters is a call to action, a declaration that education should be inclusive and reflective of the diverse stories that make up our world. We strive to empower educators, teachers, parents, and children to actively participate in reshaping the future of education, where knowledge truly matters for all.

Join the Movement

Knowledge Matters invites you to be part of a movement that transcends fashion. Explore our collections, wear your history with pride, and join us in reshaping the narrative of education. Together, let's make a statement – that knowledge matters, and so do you.

Thank you for being part of the Knowledge Matters journey.